A12Pro is the next-generation, full-service production company, Rooted in fine art and built for modern brands, we specialize in high-impact print and video campaigns across fashion, beauty, and luxury. We bring creative concepts to life with precision, speed, and cultural relevance—guided by transparency, sustainability, and an artist-first ethos. A12Pro sets a new standard for what creative partnerships can achieve.
Ceo
Michael Cifarelli
Michael Cifarelli
Michael is a CEO and creative leader with over 25 years of global experience working for the world’s leading fashion, hospitality, lifestyle, and luxury brands. Michael is widely regarded as a branding and content expert. Michael as Creative executive producer launched digital campaigns for Calvin Klein, Ralph Lauren, Tommy Hilfiger, Bonobos and Juul. The work launched under Michael’s creative assembly. These were among the best digital campaigns to launch in the digital sector, firmly establishing him as a digital force. In 2020 Michael founded AREA 12 – focusing on creativity and commerce. Today AREA 12 continues to build a digital world. Offering strategy, branding, design, advertising, social media, marketing, technology, and eCommerce solutions.
BUSINESS STRATEGY AND CLIENT DEVELOPMENT
Annie Campbell
Annie Campbell
Annie has worked as a brand builder and strategic voice for over 15 years. Her enterprise encompasses strategic Brand and creative development on both the agency and client sides. She offers to streamline projects and brings excellent team management to luxury fashion brands and commercial clients, approaching every aspect with fresh ideas relevant to today’s ever-changing world.
We’re not just creative producers—we’re builders.
The A12Pro team is a tight unit of producers, fixers, and problem-solvers with deep industry experience and global reach. From casting to campaign delivery, we operate with precision, speed, and an obsessive commitment to excellence.
This is where creative vision meets unmatched production power.